Girona Buddies instagram strategy

Instagram Growth Plan

Goal

• 5,000 followers

Why Get Followers?

• More people coming to meetups

Current Followers

• 552 (as of 5 May 2025)

Girona Buddies: Most Liked Posts (as of 5 May 2025)

• 107 likes – Photos from el Mirador dels Galligants (collaborated with Soojan)
• 72 likes – "7 meetups in one day"
• 66 likes – Kayla
• 62 likes – Group photo to Sant Miquel (January)
• 59 likes – Maria (collaborated with Maria)
• 59 likes – Photos of the Hotel Ultonia terrace meetup on 12 April
• 59 likes – Photo of hike to el Castell de Sant Miquel (March hike)
• 57 likes – Anna (collaborated with Anna)
• 57 likes – Meek on bridge
• 56 likes – Hike to Gorg del Molí (collaborated with Daniel)
• 56 likes – Photo walk video
• 53 likes – Video of Making Music group playing together in February

What Types of Posts Do Well?

• Photos with lots of people
• Posts that are collaborated with people
• Individual posts of people

Girona Conecta

Most Liked Posts

• Likes are hidden, so exact data is unavailable.

Most Commented Posts (as of 5 May 2025)

• 41 comments – "Who lives in Girona?" (26 February 2025)
• 20 comments – Photos of women for Women's Day – "Tag a woman you admire in the comments." (8 March 2025)
• 13 comments – "Did you know that 13,600 businesses closed in Catalunya last year?" (6 March 2025)
• 12 comments – "If I had to start over, this is how I'd learn Catalan" (19 March 2025)
• 10 comments – Photos of the Barri Vell (15 March 2025)
• 9 comments – Photos of Girona – "What's your favourite spot in town?" (5 March 2025)
• 8 comments – Video of Girona (18 April 2025)
• 8 comments – Cycling tourists in Girona: Key insights (16 April 2025)
• 7 comments – Weekly agenda (21–27 April 2025)
• 7 comments – Weekly agenda (24–30 March 2025)
• 7 comments – Photos of the Barri Vell (3 April 2025)

Most successful post:

• "Who lives in Girona?" – Info post with statistics about nationalities, language use, gender, etc.

Videos

• Instagram favours videos over photos
• Paul has a good camera
• Suggested video topics:
  • Hikes
  • Via ferratas
  • Events

Meek Posts

• Inspired by Maria's Instagram concept
• Educational tone – Meek teaches things about Girona

Humans of New York-Style Interviews

How to Ask People

• Don't say:
  • "Do you want to be on Instagram?"
  • "Would you mind if I put you on Instagram?"
• Instead say:
  • "Hey, I have a way to promote your (thing)"

Information Posts

• Monthly "What's on in Girona" post
• Occasional info posts based on common questions in the General chat