Girona Buddies instagram strategy - Version 1
Instagram Growth Plan[edit]
Current Followers[edit]
0 (Account created 1 November 2024)552 (as of 5 May 2025)608 (19 May 2025)- 835 (26 June 2025)
Why use Instagram?[edit]
- To promote the group so we get more people coming to meetups
- To show people that Girona Buddies is not just about people meeting up, we are trying to integrate into Girona and improve people's lives too
Girona Buddies: Most Liked Posts (as of 5 May 2025)[edit]
- 107 likes – Photos from the hike to el Mirador dels Galligants (collaborated with Soojan)
- 72 likes – "7 meetups in one day"
- 66 likes – Kayla
- 62 likes – Group photo to Sant Miquel (January)
- 59 likes – Maria (collaborated with Maria)
- 59 likes – Photos of the Hotel Ultonia terrace meetup on 12 April
- 59 likes – Photo of hike to el Castell de Sant Miquel (March hike)
- 57 likes – Anna (collaborated with Anna)
- 57 likes – Meek on bridge
- 56 likes – Hike to Gorg del Molí (collaborated with Daniel)
- 56 likes – Photo walk video
- 53 likes – Video of Making Music group playing together in February
What Types of Posts Do Well?[edit]
- Photos with lots of people
- Posts that are collaborated with people
- Individual "Humans of New York" style posts of people
Girona Conecta[edit]
Girona Conecta's Most Liked Posts[edit]
- Likes are hidden, so exact data is unavailable.
Girona Conecta's Most Commented Posts (as of 5 May 2025)[edit]
- 41 comments – "Who lives in Girona?" (26 February 2025) Info post with statistics about nationalities, language use, gender, etc.
- 20 comments – Photos of women for Women's Day – "Tag a woman you admire in the comments." (8 March 2025)
- 13 comments – "Did you know that 13,600 businesses closed in Catalunya last year?" (6 March 2025)
- 12 comments – "If I had to start over, this is how I'd learn Catalan" (19 March 2025)
- 10 comments – Photos of the Barri Vell (15 March 2025)
- 9 comments – Photos of Girona – "What's your favourite spot in town?" (5 March 2025)
- 8 comments – Video of Girona (18 April 2025)
- 8 comments – Cycling tourists in Girona: Key insights (16 April 2025)
- 7 comments – Weekly agenda (21–27 April 2025)
- 7 comments – Weekly agenda (24–30 March 2025)
- 7 comments – Photos of the Barri Vell (3 April 2025)
Types of posts we can put[edit]
Videos[edit]
- Instagram favours videos over photos
- Paul has a good camera
- Suggested video topics:
- Any special event happening in Girona (concerts, festivals)
- Or just go out on a normal day and film
- Girona Buddies hikes
- Girona Buddies events
Meek Posts[edit]
Inspired by the Instagram account nikitas_traveler about a toy monkey who travels the world.
Meek, a toy sloth, is the mascot of Girona Buddies. The posts are cute but also have an educational tone. Meek teaches the reader things about Girona.
Humans of New York-Style Interviews[edit]
Inspired by https://www.instagram.com/humansofny/ (12.8 million followers). These are photos (and sometimes videos) of random people in New York. In the caption are their stories, told in their voice.
- The people should be as diverse as possible (age, gender, social background, country) to show that Girona Buddies is diverse.
- The people in the photos can use any language they want for the caption: Catalan, English, Spanish, other. This shows language diversity.
- Try to get people to tell emotional stories.
Information Posts[edit]
- Monthly "What's on in Girona" post, pinned to the top of Instagram
- Occasional info posts based on common questions in the General chat
Failed posts[edit]
Festivalot video on 9 June 2025[edit]
On 9 June 2025, Paul posted a video of a family music festival called Festival in Girona. He had shot the video the weekend before and it took him 2-3 hours to edit it. The video ended up getting 350 views but only 8 likes, and Paul saw that people were actually unfollowing the Girona Buddies account because of the video (the follower count was going down).
Watch the video at https://youtube.com/shorts/RBSxCaZtLbg
Paul's suspected reasons for the video's unpopularity:
- Use of Spanish music for the background music, instead of Catalan music, or indeed any music that was played at the festival.
- The video was maybe annoying to people? With fast cuts, overbearing music, and large text
- A family music festival is only relevant to people with children. Anyone without children would have just scrolled past
